"Idle bed-dwellers and sleep-loving students may be the most creative people in the country."
...and the article goes on to talk about how employers might use these findings to improve workplace productivity.
I can just see the how~to manual now...
From the people who brought you such self~improvement books as, What Colour Is Your Parachute, How To Make Friends And Influence People, Do What You Love And The Money Will Follow, Who Moved My Cheese? and The Artist's Way, we now bring you Sleeping Your Way To The Top: How to Make the Most of Your Creativity in Bed.*
~ ~ ~
* Reminds me of a fable from the advertising industry. There was, once upon a time, a publisher who wanted to issue a new paperback edition of Oliver Twist. As the story goes, the publisher didn't trust that a "classic" would be profitable; so in order to sell more copies, it was issued with a sexy cover.
The cover featured a very well~endowed woman, who, upon closer inspection, could be seen to be looming menacingly over a small boy, who, in turn, upon closer inspection, could be seen to be clutching a small empty bowl. Inconspicuously printed in small font at the top of the cover were the words "Oliver Twist"; and rather conspicuously printed in large font sprawled across the bottom of the cover were the words, "The BOY Who Wanted MORE!"
Sales were a complete flop.
Anybody whose interest was piqued by the cover was disappointed by a quick glance through the book; and anybody who might have wanted to read what the book had to offer passed it over due to its cover.
Moral? I think it's "Just be yourself."
Posted by edgar at September 7, 2004 11:06 AM