... but will we see it on condoms?... and if so, will people still name their children after it?
Selling the idea of a gun. Further to Now that'll pierce your armour:
"More than 70 million of his automatic rifles have been produced since 1949, but Mr Kalashnikov, now 83, has never received a kopeck in royalties.
"All that is about to change.
"This week, it was confirmed that Mr Kalashnikov has struck a deal with a German company allowing it to use his name on a range of "manly" products — from snowboards and umbrellas to shaving foam, watches and penknives."
I'm sure the flashy sportscar will not be far behind.
...but what about marketing to women & children?
How about plush stuffy reproductions of various Kalashnikovs by Gund? (The NRA could finally lighten up and reveal themselves to be the warm & cuddly "Toy Guns for Tots" kind of god-fearing christians they are. And they could use the slogan, "When Gunds are outlawed, only criminals will have Gunds. Gotta Getta Gund!")
Or diapers? (Why? Because they still work even when they're full of crap.)
Or cosmetics? (If the SWAT Team can use the phrase "Avon Calling", then Avon can launch KaLash Mascara. I think the slogan "On Sortie" would only have a double-meaning in our neck of the woods; unfortunately, my French language skills are so poor, I haven't the faintest idea what that second meaning would be...)
...you see? That's why I don't work in Marketing.
Posted by edgar at October 31, 2005 11:27 AM